Gear one
Find
- We build
- Target lists of the plants, buyers and engineers who actually spec what you sell.
- You get
- Outbound email, calls and LinkedIn aimed at people with budget, not followers.
- We measure
- Real conversations started, every week.
B2B marketing for manufacturers, distributors and industrial services · St. Louis
Most agencies sell content and hope. We build the machine behind it: find the buyer, answer in seconds, book the call. Built by a salesman who carried a quota for twenty years.
Why speed wins
more likely to qualify a lead when you reach out within the hour instead of later.
more likely than a company that waits a day or longer to call back.
average first response, among the companies that answered at all.
Source: Oldroyd, McElheran & Elkington, “The Short Life of Online Sales Leads,” Harvard Business Review, 2011.
The system
Each gear works on its own. Together they turn a stranger into a booked meeting without anyone dropping the ball.
Gear one
Gear two
Gear three
The name
Bonobos are the great apes that cooperate instead of brawl. They share with strangers, settle disputes without throwing punches, and still come out ahead.
That's the playbook. Show up first. Share what you know. Earn the business.
boinobo · one letter changed, the playbook kept.
of human DNA is shared with the bonobo, one of our two closest living relatives.
They live in one place on Earth: the forests south of the Congo River, in the Democratic Republic of the Congo.
Bonobos share food with strangers. Researchers at Duke documented it in 2013.
Who builds it
Brian Také has sold for over twenty years. He knows what a rep needs at 7 a.m. on a Monday because he was that rep. Then he taught himself to build the software.
Také is said TAH-key.
Office equipment first, then records-management programs sold through MSPs and VARs across a five-state territory.
Built the AI systems that ran an exotic-car dealership's wholesale desk, then rebuilt them for retail.
Advises owners holding 50 to 2,500 apartment doors on acquisitions and sales.
How it starts
We sit in on your sales process for a week: calls, quotes and follow-up. We find exactly where leads go cold.
We install the system in 30 days, on the phones, inbox and CRM your team already uses.
A weekly pipeline report: conversations, response time and meetings. Plain numbers you can check.
Pricing
No long contracts. Cancel with 30 days' notice.
Book a ride-along
One email. You hear back the same business day, because that's the whole point.