B2B marketing for manufacturers, distributors and industrial services · St. Louis

Marketing that ends in a meeting.

Most agencies sell content and hope. We build the machine behind it: find the buyer, answer in seconds, book the call. Built by a salesman who carried a quota for twenty years.

Why speed wins

The first call gets the job.

7×

more likely to qualify a lead when you reach out within the hour instead of later.

60×

more likely than a company that waits a day or longer to call back.

42 hrs

average first response, among the companies that answered at all.

Source: Oldroyd, McElheran & Elkington, “The Short Life of Online Sales Leads,” Harvard Business Review, 2011.

The system

Three gears. One pipeline.

Each gear works on its own. Together they turn a stranger into a booked meeting without anyone dropping the ball.

Gear one

Find

We build
Target lists of the plants, buyers and engineers who actually spec what you sell.
You get
Outbound email, calls and LinkedIn aimed at people with budget, not followers.
We measure
Real conversations started, every week.

Gear two

Catch

We build
AI intake that answers every form, call and text in seconds, day or night.
You get
No lead waits until Monday. Qualified inquiries land on the right rep's phone.
We measure
Response time, down to the second.

Gear three

Close

We build
CRM, quote follow-up and reminders wired into the way your team already sells.
You get
Quotes that get chased instead of forgotten in somebody's inbox.
We measure
Meetings booked and quotes won.

The name

Named for the ape that wins without a fight.

Bonobos are the great apes that cooperate instead of brawl. They share with strangers, settle disputes without throwing punches, and still come out ahead.

That's the playbook. Show up first. Share what you know. Earn the business.

boinobo · one letter changed, the playbook kept.

  • 98.7%

    of human DNA is shared with the bonobo, one of our two closest living relatives.

  • 1 river

    They live in one place on Earth: the forests south of the Congo River, in the Democratic Republic of the Congo.

  • Strangers

    Bonobos share food with strangers. Researchers at Duke documented it in 2013.

Who builds it

Built by a guy who carried the bag.

Brian Také has sold for over twenty years. He knows what a rep needs at 7 a.m. on a Monday because he was that rep. Then he taught himself to build the software.

Také is said TAH-key.

Quota

Office equipment first, then records-management programs sold through MSPs and VARs across a five-state territory.

Systems

Built the AI systems that ran an exotic-car dealership's wholesale desk, then rebuilt them for retail.

Deals

Advises owners holding 50 to 2,500 apartment doors on acquisitions and sales.

How it starts

Ride-along. Build. Run.

  1. STEP 1

    Ride-along

    We sit in on your sales process for a week: calls, quotes and follow-up. We find exactly where leads go cold.

  2. STEP 2

    Build

    We install the system in 30 days, on the phones, inbox and CRM your team already uses.

  3. STEP 3

    Run

    A weekly pipeline report: conversations, response time and meetings. Plain numbers you can check.

Pricing

Month to month. Earn it every month.

Catch

$1,500/mo
  • AI intake on every form, call and text
  • Instant routing to the right rep
  • Weekly response-time report

Pipeline

Most picked
$3,500/mo
  • Everything in Catch
  • Target account list and outbound
  • CRM and quote follow-up built in

Territory

$7,500/mo
  • Everything in Pipeline
  • Rollout across reps and locations
  • Monthly ride-along and sales coaching

No long contracts. Cancel with 30 days' notice.

Book a ride-along

Tell us what you sell and who buys it.

One email. You hear back the same business day, because that's the whole point.

btake71@gmail.com